Crunchy Numbers
Build leverage, not overhead.
The embedded finance & accounting team for founders.
The full finance stack — right-sized for your stage.
Strategic CFO
Decisions with board-level confidence.
- •Long-term growth & scenario planning
- •Board & investor relations
- •Fundraising support & investor prep
FP&A
Forecasts you can operate against.
- •Runway forecasting & scenario modeling
- •Budget planning and resource allocation
- •KPI dashboards and performance tracking
Foundational Accounting
Accurate books, investor-ready close.
- •Accurate, scalable bookkeeping
- •Investor-ready reporting
- •Month-end close discipline
Pricing starts as low as $3K/month.
Early Stage
Set the foundation fast — books, close, forecast.
Growth Stage
FP&A, board reporting, scenario planning.
Easy to Transition
Recruit and hand off to in-house. Crunchy Numbers remains as needed.
Finance, reimagined for the modern startup era.
Hybrid Revenue Models
Separate committed ARR from usage-based revenue — giving you and your investors a true picture of predictable vs. variable income.
Dynamic Scenario Planning
Model usage-driven adoption alongside recurring revenue so you can plan with confidence — even through volatility.
COGS Management
Isolate compute and inference costs to report both GAAP Gross Margin and “ex-compute” Gross Margin — the true health of the business.
Scalable GTM
Track human and automated productivity across the funnel — linking conversion, automation impact, and CAC efficiency.
Operating Leverage
ARR per FTE that shows how efficient systems and high-impact hires combine to create real operating leverage.
Capital Efficiency
Burn Multiple — how much capital it takes to generate each dollar of net new ARR. Clear visibility into growth sustainability.
About
Crunchy Numbers is led by Gary Gurevich, CPA — a career finance and operations leader. As Controller at Greenhouse Software and VP Finance & Ops at The Farmer's Dog, he built finance teams alongside the CEO and executive team through hypergrowth, board reporting, and IPO-readiness. Earlier in his career, he was an operations leader at Wyng. Focused on building durable, user-centric finance systems that improve with each cycle.
Gary draws on a small network of trusted finance peers from his Greenhouse days — including Jason Cohen as an occasional engagement partner, and Pat Leahy (CFO, Archive) as a longtime mentor and thought partner.
Book a free 30-minute discovery call
or email gary@crunchy.tools
Crunchy #s, LLC d/b/a Crunchy Numbers · gary@crunchy.tools